2025 Cunard Street
Laval, QC H7S 2N1
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In spring of 1980, Jacques Amiel, a 20 year veteran sales executive for Zenith Corporation with a finger on the pulse of the Canadian market, recognized what the burgeoning appliance market needed the most: a full service high end appliance distributor with a dedicated sales team, brand and product marketing support and complete after sale service and warranty management.
With a diverse product line-up ranging from mid to high end European and North American appliances, Amiel Distribution Ltd. has grown to become one of the most influential and successful distributors in the premium home appliance industry. Leveraging a robust infrastructure to support its discerning clientele, from end consumers to the most trendsetting builders and designers, Amiel has become the unmatched point of reference in independent distribution in Canada.
In 2008, his son Anthony, a computer enthusiast with a creative soul, joined the company his father founded, bringing it into the 21st century.
Amiel Distribution Ltd., renamed Distinctive Appliances Inc. in January 2013, has become the reference for manufacturers seeking to achieve the highest level of Canadian and American market share.
Matching innovation, performance and sophisticated style, their choice of brands allowed them to offer state-of-the-art products to the market while meeting and exceeding both, consumer and trade partner expectations. Some of their reputable American brands and well established European companies look to Distinctive first, not only to help launch but to achieve a strong foot hold in the market.
Under the leadership of Michel Benoit, these solid bui lding block led to the creation of Distinctive Appliances Distributing Inc. in 2007 with the expansion of Amiel USA in 2013, and have made their mark from the very beginning with the acquisition of well established brands in Canada. At first, in the American Midwest, then across Kentucky and West Virginia and finally rising to New England.
The adventure continues with the most recent brands complementing a diverse portfolio, a prestigious list of successful companies.